For over 45 years, Smiley has shaped the way we share happiness and express ourselves through iconic and creative products found all over the world. Smiley is a truly unlimited brand, evergreen and unique in that it has influenced musical generations, social movements, popular culture and the pursuits of happiness. Over four decades on, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

© 1971-2018. The Smiley Company

Factsheet

Genre Design
Owner Nicolas Loufrani
Brand message Hapiness and positivity
Brand's Rights All Rights
Target groups All Ages
Countries Cyprus, Greece

Merchandising & Licensing

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